Tom Garner's Auto Community

Monday, August 10, 2009

Kia Hyundai Rebrand Parts

As the Korean car giants 10 year plan to dominate global car sales starts to take hold, Kia & Hyundai are set to rebrand its car parts division.

In a strategic move to reduce costs and streamline operations all genuine parts from both Kia and Hyundai will be now come in the same box.

With literally thousands of parts sharing the same part numbers and fitting the same vehicles it makes perfect sense and will save on wasteful materials.

Prices will also realign where the part is the same for both vehicles. For example under the current price system an oil filter for a Hyundai Coupe costs more than an oil filter for a Kia Rio even though it's the same part but come in different boxes.

The new strategy will help those dealer networks who support both franchises and save on customer confusion over pricing.

Relevant links: Kia Parts, Hyundai Parts

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