Hyundai i20 Motability

Customers looking to purchase the all new Hyundai i20 using their Motability allowance should be in for a pleasant suprise when Hyundai publish their updated campaign prices shortly.

The high guaranteed future values predicted from used car market and motor industry analysts CAP, will mean that the advance deposits, needed to bridge the shortfall between the higher rate allowance and the 3yr future values, should be low.

Motability have been applying a lot of pressure on car manufacturers to reduce the C02 emmissions on cars. The European Union made a commitment, as part of the Kyoto Protocol on climate change, to reduce CO2 emissions to an average of 130 g/km by 2012. In line with banding introduced by the government and adopted by car manufacturers, cars with a carbon dioxide emission level of less than 120 g/km are considered low emission models, and currently there are around 150 available through the Motability Scheme.

With its high predicted values and new low emission engines, especially the diesels, the Hyundai i20 prices should be attractive to potential and existing buyers on the Motability Scheme.

To join the Motability Car Scheme, you must be receiving either:

• Higher Rate Mobility Component (HRMC) of the Disability Living Allowance (DLA) - currently £46.75 per week - or,
• War Pensioners' Mobility Supplement (WPMS) - currently £52.25 per week.
  

Mitsubishi Launch New Sportback TV AD

A new TV ad promoting the all new Mitsubishi Lancer Sportback has been release by Mitsubishi.

The new advert entitled "Bird's and the bee's", features a conversation between a young boy and his Dad as they take a drive in the stylish new Lancer. The boy simply asks “Where did I come from?”, which instantly sends his father into that place of fear and trepidation… how to explain the ‘birds and the bees’ to your child for the first time.

The rest of the advert focuses on the father’s description to his son from outside the car, but as they journey home progresses, each explanation inside the car is mirrored by events outside.

Due to the nature of the content Mitsubishi are recommending the TV Advert only be shown after 9 o'clock.

Hyundai Launch New i20 TV Ad

To support the all new Hyundai i20 supermini, which went on sale today around car showrooms in the UK, Hyundai have created a new TV ad which will air on all major TV channels this week.

The i20 TV Ad enhances the True Quality Matters brand message with the key product messages of style, space and freedom.

This high profile campaign will first air in all ITV1 regions in the first ad break of The Bill at 8:15pm on Thursday 15th January and initially run until 11th February. Then, from 19th February we will pulse the TV ad one week on and one week off until 8th April.

The plan will extend the i20 TV campaign to 12 weeks, meaning Hyundai will be on TV with i20 through the whole of their Phase 1 quarter campaign.

Kia Soul Concept Arrives in Detroit

The Kia Soul brought a sunny beach feel to the 2009 North American International Auto Show (NAIAS).

The Kia Soul’ster open-air concept, is a variation on the highly anticipated Kia Soul. The Soul'ster concept has ‘young at heart buyers’ budgets in mind. It’s to be an efficient front-drive car based on the Kia Soul production model, which made its debut at the 2008 Mondial de l’Automobile in Paris in October.

Like the Kia Soul it’s another example of Kia’s increased and long-term focus on design, with a unique face, the Soul’ster has a tough refined charter. This two-door concept, with roadster roots, in an exciting yellow finish, projects a hip industrial look. The windshield has been shortened for a sportier appearance and hunkered down appearance. The two piece roof will enable passengers to expose the front and back seating areas independently. The roll bar, serves a dual purpose and includes a place for the slider tracks, while providing protection not found in traditional convertibles.

The Kia Soul makes its debut in the UK in Spring of this year.

Hyundai i30 Diesel Goes Greener

Hyundai have announced the introduction of a revised diesel engine for the Hyundai i30 with reduced CO2 emissions.

The already highly efficient 1.6 CRDi engine will now benefit from CO2 emissions of just 119g/km (manual transmission only), breaking the 120g/km threshold to deliver a compelling customer benefit.

Key features include:

• Improved fuel economy (+2.7mpg on the combined cycle).
• No reduction to power or torque.
• Annual VED reduced from £120 to just £35.
• Company car drivers will pay tax at 13%, reduced from 18% on the current 1.6 CRDi (including 3% diesel supplement.

This new engine is presently available only on the 1.6 CRDi Premium Manual. Availability on Comfort and Style derivatives will be announced separately once existing diesel stock has been depleted and future production has been secured.

Revised technical specifications will be made available immediately on the Hyundai website in January 2009.