Mazda 3 MPS – Double Dose of Zoom-Zoom

Geneva 2006 sees the global premiere of the flagship of the Mazda 3 range, the all-new Mazda 3 MPS, which gives sports-minded customers the chance for a double dose of Zoom-Zoom driving fun (the car is called Mazdaspeed3 in North America and Mazdaspeed Axela in Japan).

With its compact, lightweight body and maximum power of more than 184 kW/250 PS* generated by an MZR 2.3L DISI Turbo engine, Mazda 3 MPS is one of the highest performance sports compacts with front-wheel drive (FWD) on the road today.

Developed under the key concept of "a dynamic sporty compact that exceeds your expectations," Mazda 3 debuted in summer 2003 and has gone on to enjoy enormous popularity among customers worldwide. Selected as the 2004 European Car of the Year runner-up and winner of 60 prestigious awards from countries around the world, Mazda 3 is clearly recognized as one of the leading cars in the compact segment. This remarkable level of recognition boosted sales in Europe, North America and Australia. Since launch, it has become Mazda’s best-selling model globally with over 750,000 units produced in just 30 months and has sustained Mazda's growth during this period.

“Mazda 3 MPS, which is making its world debut at the Geneva Motor Show, dramatically reinforces the acclaimed dynamics of the original Mazda 3 and delivers maximum driving pleasure through outstanding performance and a superior chassis,” said Tatsuo Maeda, Programme Manager for development of the Mazda 3 series. “To create this new benchmark, we looked to embody the following three requirements:

• Driving Fun: Formidable performance from the MZR 2.3L DISI Turbo engine, along with sharply responsive handling achieved by capitalizing on the characteristics of the compact, lightweight body.

• Ownership Delight: Exterior styling that gives an immediate impression of driving fun, and an interior with a quality feel that exceeds expectations.

• Everyday, User-Friendly Convenience: An exceptional balance of driving pleasure with everyday functionality and comfort.”

As a result, the flagship of the Mazda 3 range features a stylishly sophisticated look combined with performance levels that make it one of the fastest sports compacts with a FWD layout. Mazda 3 MPS offers truly exhilarating accelera-tion from a standing start, superior passing acceleration in the practical speed range and one of the highest top speeds in its class.

Mazda 3 MPS is the second vehicle in the Mazda Performance Series, following the Mazda 6 MPS launched in Europe two months ago. This high-performance sedan is equipped with the same MZR 2.3L DISI Turbo engine as the Mazda 3 MPS, and incorporates a 4WD system and has a GT character with the accent on a feeling of stability. In contrast, the Mazda 3 MPS uses a FWD layout to maximize the inherent agile handling characteristics of its lightweight and compact body. In addition, the FWD configuration permitted more affordable pricing, allowing Mazda the opportunity of offering Zoom-Zoom to a wider audience in an extremely fun-to-drive package.

MPS Design DNA – the Harmony of Refinement and Sensuality
Mazda 3 MPS styling pursues a look of strength and solidity in a design that conveys the car's unmatched dynamic performance at a glance. Its form is characterized by boldly flared front fenders, and effective use of strong edges on the bonnet and other elements. These combine with the functional forms of the bumpers, spoil-ers and other parts developed for outstanding aerodynamic performance, to make a radical Zoom-Zoom statement in an FWD sports compact. Overall, Mazda 3 MPS’s design is sporty and strong, befitting a high-performance model, without exaggerated styling cues. Instead, the focus is on creating a refined presence, which owners can take pride in. This approach is an important facet of MPS design DNA, also adopted for the Mazda 6 MPS.

Exterior Design
The integrated form of the 5-door hatchback of the base model was the starting point for the individualistic statement Mazda 3 MPS makes about the Zoom-Zoom spirit. Although it has the athletic form of a high-performance model, it also realizes a refined, supple look calculated to appeal to the aesthetic sensibility of the more mature driver. Its front fenders are 20 mm wider than on the base model to provide clear-ance for the large tyres and to evoke a well-planted stance. And to forge a uniform identity for the MPS series, two design elements are shared with the Mazda6 MPS: strong press lines flowing back along the bonnet from the upper part of the five-point grille used as the air intake for the intercooler, and the aerodynamically shaped front bumper and large lower grille serving as the air intake for the radiator. Additionally, the "floating image" angular fog lamps used here for the first time communicate the vehicle's unique personality. An athletic yet elegant side view is created by aerodynamic side skirts and 18-inch, 10-spoke aluminium alloy wheels.

The rear view is characterized by the design of the rear bumper, which suggests stable road hold, the tailpipe with a large diameter (95 mm) and the roof spoiler with integrated high-mounted LED brake lights. These items add up to a tautly defined rear design that is instantly recognizable as the Mazda 3 MPS to other drivers who see it pass.

Interior Design
A high quality black sets the tone of the interior, accented by red stitching on the seats, steering wheel, and the six-speed manual transmission shift knob to create a sporty yet refined ambience – the hallmark of a Mazda MPS model. The instrument panel includes a matte black decorative insert panel finished with a hairline treatment to underscore the vehicle’s aggressively modern personality. A leather wrapped shift knob, aluminium pedals and stainless steel scuff plates further contrib-ute to the sporty, high quality ambience that distinguishes MPS models, while semi-bucket front seats provide firm support to match the uniquely sporty performance of the Mazda 3 MPS. Additionally, the instrument panel houses a blackout type speedometer (scaled to 280 km/h) in the centre position and the front seats bear the MPS logo on the seatbacks, a casual reminder that this is the highest performance model in the Mazda 3 line up.

Euro Stage IV Emissions Combined with Formidable Power and Agile Handling
Mazda 3 MPS is equipped with a 2.3-litre petrol direct injection turbo engine (MZR 2.3L DISI Turbo) that is Euro Stage IV compliant while generating formidable maximum power of more than 184 kW/250 PS at 5,500 rpm* and maximum torque of 380 Nm at 3,000 rpm*. Installed in a lightweight and compact body, the engine propels Mazda 3 MPS to a top speed of 250 km/h, and from 0 to 100 km/h in 6.1 seconds. These figures make the Mazda3 MPS one of the most powerful sports compacts with a FWD layout.

To handle this level of performance, torque characteristics are carefully controlled to improve driveability. The body, suspension and brakes are specially tuned as part of the vehicle’s all-round optimization. The result is outstanding performance and agile handling that deliver high levels of driving pleasure. Since this kind of driving can only normally be experienced in a pure sports car, Mazda 3 MPS far exceeds driver expectations.

MZR 2.3L DISI Turbo Engine
In addition to delivering a high-performance Zoom-Zoom driving experience, the MZR 2.3L DISI Turbo engine also exhibits good environmental compatibility with low fuel consumption and Euro Stage IV emissions. This powerplant is a direct-injection turbocharged unit devel-oped by Mazda to achieve three aspects of performance that are difficult to realize with conventional manifold injection engines: good fuel-economy and low exhaust gas emissions, powerful acceleration thanks to the turbocharger, and a full and flat torque curve throughout the rev range for exceptional engine response.

Mazda’s MZR 2.3L DISI Turbo injects fuel into the cylinders at pressures as high as 11.5 MPa, which cools the combustion chambers (internal cooling effect) through latent heat of vaporization, thereby improving the charging efficiency. This can increase torque by up to 10 percent at around 3,000 rpm compared to a conventional manifold injection type turbo engine, making powerful, easy-to-control torque available across a wide range of engine speeds. This high power flat torque curve is attained by the use of a fixed geometry turbo-charger.

The internal cooling effect within the combus-tion chamber increases the cylinder charge volume under initial acceleration and hence the exhaust-gas flow, causing a linear increase in rotation speed of the turbocharger's compressor wheel. As a result, the turbocharger provides boost effect soon after the accelerator is pressed– at around 2,500 rpm – assuring excellent response at low to mid-engine speeds.

High-pressure direct injection of fuel into the cylinder also results in an optimized air-fuel mixture forming in the vicinity of the spark plug, reducing the risk of misfire. This allows earlier ignition, making it easy to raise the temperature of the exhaust gas. Moreover, use of a lightweight, fixed geometry turbocharger dramatically reduces the thermal capacity of the exhaust system, minimizing the loss in temperature of exhaust gas. As a result, the catalytic converter reaches its activation temperature faster after the engine is started. These advantages enable Mazda 3 MPS to meet Euro Stage IV emissions regulations.

Because the internal cooling effect within the combustion chamber reduces knocking tendencies and boosts fuel economy without sacrificing low-end torque, the MZR 2.3L DISI Turbo engine has a relatively high compres-sion ratio for a turbo engine of 9.5:1 which contributes to improved fuel economy.

The form and materials used for the respective engine components are optimized to bear the added load and heat of the increased output. The cylinder block and cylinder head are optimally shaped to increase their strength. In addition, cross drilling between the block liners and between the valve bridges on the cylinder head improves cooling performance. All moving parts have been made stronger and more rigid. The crankshaft is made of steel, and the diameter of the crank pins is increased. Connecting rods are also made of steel, and the shape of the rods is optimized. Full-floating pistons are used with increased-diameter pins. The shape of the radiator fan blades has also been optimized, the capacity of the electric fan motor increased and a flap function added to the fan shroud controls the adequate airflow to the radiator. These mea-sures greatly improve the radiator's cooling performance at all engine speeds.

For Mazda 3 MPS, the development team fine-tuned both the engine and exhaust system to produce a sporty sound that enhances driving pleasure. Tuning of the exhaust system focused on sounds in the low frequency range, while tuning of engine sound focused on the mid frequency range produced at high engine speeds to deliver an enjoyably sporty sound. A powerful exhaust note is hit the moment the engine is started, and a pleasurable sound sustained in sync with accelerator pedal input as the car gains speed.

High-level Torque Management
A wide range of optimizations give this high-power, high-torque FWD vehicle greater ease of use with more comfortable driveability and handling. volume and boost pressure control suppress sudden torque peaks, assuring smooth, linear torque delivery. Additionally, torque characteristics from first through fourth gears are optimized to deliver appro-priate drive power from take off. Torque control is also linked to the steering angle, and the stiff-ness of the left and right drive shafts is balanced with the angles optimized to control torque steer. A newly-developed limited slip differ-ential is also adopted to provide ample torque to the inner wheel during hard cornering for smooth, predictable driving in the curve.

Six-Speed Manual Transmission
The new Mazda 3 MPS employs the six-speed manual transmission introduced with the Mazda 6 MPS that provides the driver with the pleasure of having full control over the vehicle’s high power, while contributing to a quiet ride and better fuel economy. A compact three-shaft design made it possible to keep the over-all length the same as for the five-speed manual transmission used in the base model. In addition, Mazda 3 MPS’s six-speed transmission uses wide gear ratios to fully exploit the wide
torque band of the direct-injection turbo-charged engine. The transmission’s high-ratio sixth gear contributes to a quieter ride and improves fuel economy during high-speed cruising. Triple-cone synchronizers for first through third gears and a double-cone synchronizer for fourth gear assure ample sync capacity to enable a short, clean-action shift stroke and comfortable shift feel.

High Body Rigidity and Specially Tuned Chassis
Like the Mazda3 facelift, the new Mazda 3 MPS features a body with greater rigidity than the original model. The MPS version is based on the Mazda 3 5-door hatchback, with local rein-forcements added to realize a body sufficiently stiff and robust to stand up to the extra demands of sporty driving. Suspension and brakes have also been specially tuned for the MPS. These improvements assure a body and chassis capa-ble of easily handling the extremely high power delivered by the MZR 2.3L DISI Turbo engine.

Body rigidity has been increased by several features, including a reinforced front cowl member that is joined directly to a plate in the top section of the front damper mount, assuring the same rigidity as a car fitted with strut tower bars. This prevents deformation of the front suspension towers and maintains correct suspension geometry. In the lower body, a large closed section member is employed to reinforce the floor tunnel which improves the torsional rigidity of whole body. At the rear, the gusset introduced at the bottom end of the rear suspension towers restrains the tendency of the towers to displace inwards which maintains the correct suspension geometry in the rear.

Specially Tuned Suspension gives 60 Percent Improvement in Roll Stiffness
Special suspension tuning was conducted to support the high power output of Mazda 3 MPS’s engine. Both the MacPherson strut front suspension and multi-link rear suspension have higher coil spring rates and larger diameter stabilizer bars than the Mazda3 face-lift. Dampers also have a higher damping force on the MPS. Damping force on both jounce and rebound is approximately 6 times better at low piston speed, and about 1.3 times better at moderate piston speed. Combined with the reinforced coil springs and stabilizer bars, this produces 60 percent more roll stiffness than the Mazda 3 facelift.

Aerodynamics Engineered for Speeds of up to 250 km/h
With its exceptional performance, Mazda 3 MPS demands exceptional aerodynamics. Special attention was paid to reducing drag to enable a top speed of 250 km/h*, and to achieving aerodynamic performance that supports stable straight running, lane changing and overtaking manoeuvres at high speeds. A wide variety of underfloor parts were employed, to achieve the superior aerodynamic performance targets (Cd=0.31).

Focus on Safety – Upgraded Brake System to Match the High Power
The starting point for Mazda 3 MPS safety package was to preserve the accurate, predict-able handling of the original Mazda 3. Large diameter 4-wheel disc brakes, ventilated 320 mm discs at front and solid 280 mm discs at rear, a 8+9-inch tandem brake booster and a large 1-inch diameter master cylinder yield powerful and stable braking. Standard equip-ment includes 4W-ABS, emergency brake assist, and dynamic stability control (DSC), all of which provide active safety for the MPS in a range of driving scenarios. In addition, a rain-sensing wiper system and auto light system are also available (depending on market and grade) to give the driver a clear view of the road and help prevent accidents.

For protection during collision from any direction, Mazda 3 MPS employs the unique Mazda Advanced Impact-energy Distribution and Absorption System to deliver a robust and safe body structure. Inside the cabin, front dual airbags are fitted as standard, along with side and curtain airbags. A collapsible brake pedal and revised steering column structure reduce the risk of injury to the driver's lower legs, while a seat belt reminder system, which confirms whether seatbelts are buckled or not, is also included to support the safety of the front and rear occupants.

Mazda 3 Facelift – Enhanced Design, Quality, Comfort and Performance

Making its premier debut at Geneva 2006 is the new facelift version of the highly acclaimed Mazda 3 line up, which introduced exhilarating driving performance, emotional styling and high levels of craftsmanship to the global C-segment when it was launched in 2003.

The Mazda 3 facelift takes these attributes to a new level and features even more exhilarating driving fun with improved torque characteristics for all engines plus an available six-speed manual transmission. Styling enhancements raise the original Mazda 3's emotionally-appealing first impression of sportiness and quality. And Mazda craftsmanship has also been improved, with an interior look and feel that users will appreciate every time they drive the car.

Exterior Design – Two Body Styles, Two Distinct Personalities
Adding to the emotional personality of its predecessor, the Mazda 3 facelift 4-door sedan’s image of modern elegance is further enhanced. Redesigned bumpers provide a massive look and a chrome bar on the front grille expresses a high quality feel. For the 5-door hatchback, the grille's upper bar is body coloured and further refines the origi-nal’s smartly energetic Zoom-Zoom styling.

In addition, 15, 16 and 17-inch aluminium alloy wheels have all been redesigned. Sports appearance package (SAP) equipment and selected options are also available to give both the 4-door and 5-door versions a more athletic look: the 4-door SAP promotes a feeling of stability, while the 5-door SAP is the sportiest model in the Mazda 3 facelift line up and exudes a youthful personality.

Interior Design
Particular attention was paid to improving interior quality. Two interior colour schemes are planned, depending on grade and market, a grey interior colour for a feeling of high-class sporty refinement, and a sports-oriented black interior.

Both interior colour packages received newly designed white cluster meters and a stylish piano black decoration panel. The Sports Grade (depending on market) with black interior and blackout type meters includes a decorative insert finished with a hairline treatment in the instrument panel to communicate even more high quality and sportiness.

More Mature Driving Attributes and a More Refined Ride
Mazda engineers began work on bolstering Mazda 3's highly-regarded dynamic performance immediately after the original model launch, with the aim of improving fuel economy, ride comfort and quietness. To achieve this, engines and transmissions were upgraded to deliver a livelier, more comfort-able drive supported by ample torque. In addition to improving Mazda 3 facelift’s handling stability, ease of operation and ride quality, Mazda also achieved further reductions in noise and vibration.

The MZR 2.0-litre petrol engine produces 110kW/150 PS of maximum power at 6,500 rpm* and maximum torque of 187 Nm at 4,000 rpm*.It adopts high-accuracy electronic throttle control for the first time, along with newly introduced sequential valve timing(S-VT).Optimal adjustment of the engine's intakevalve operation in response to running conditions achieves high charging efficiency. Together with a variable induction system(VIS), this allows the engine to achieve powerful torque throughout the whole revrange.

The MZR 1.6-litre petrol engine – with a maximum power output of 77 kW/105 PS at6,000 rpm* and maximum torque of 145 Nm at4,000 rpm* – retains the same S-VT and VIS as the original model, and is calibrated to further improve fuel efficiency. The base MZR 1.4-litrepetrol engine produces 62 kW/84 PS of maxi-mum power at 6,000 rpm* and 122 Nm of maximum torque at 4,000 rpm* (depending onmarket offer). This engine is given modified valve timing based on the S-VT already employed. This heightens charging efficiency at low engine speeds without sacrificing power in the higher engine speed range to give ample torque at low and middle engine speeds for powerful, easy driving.

The MZ-CD 1.6-litre diesel engine remains in the Mazda3 facelift line up for Europe. Two versions are available with maximum power outputs of 66 kW/90 PS and 80 kW/109 PS at 4,000 rpm* and maximum torque of 215 Nm and 240 Nm at just 1,750 rpm* respectively (90 PS depending on market offer). Both deliv-er an exceptional balance of power, low fuel consumption and emissions, and low NVH. Both of these DOHC 16- valve engines feature aluminium construction for low weight, along with a 160 MPa ultra-high pressure common-rail injection system. The standard powered diesel employs a fixed geometry turbocharger and the higher powered diesel employs a variable geometry turbocharger and also a diesel particulate filter.

The MZR 2.0-litre petrol engine is available with a newly-introduced six-speed manual transmission. Triple-cone synchronizers for first and second gears and double-cone synchronizers for third and fourth gears assure ample sync capacity for a light, crisp shift feel and predictable operation. Gear ratios between third and sixth gears are set close to provide better, stress-free passing acceleration at high speeds. The sixth gear functions as overdrive and contributes to improved quietness at high speed as well as better fuel economy.

The standard five-speed manual transmission for the MZR 1.4-litre and 1.6-litre petrols has been further refined throughout, and clutch operating feel has been improved. The MZR 1.6-litre petrol engine is also available with an electronically controlled, four-speed auto-matic transmission (depending on market).

The sound of the engine is one of the important elements affecting the vehicle’s fun-to-drive aspects, as well as good acceleration and gear shift feel. Mazda 3 facelift petrol models have higher-rigidity drive shaft mountings to reduce the droning sound generated at high engine speeds and the alternator mounted on the MZR 2.0-litre petrol engine is specifically designed to reduce its operating noise. These measures result in a linear acceleration feel up to high engine speeds.

Further Evolution of Mazda 3’s Acclaimed Body and Chassis
The Mazda 3 facelift’s body shell has been upgraded by bolstering local rigidity for an even stiffer, safer body and even sportier handling and firm ride quality. The suspension system has been optimized to further reinforce Mazda 3’s acclaimed Zoom-Zoom handling, while still achieving a refined and comfortable ride. Mazda 3 facelift’s MacPherson strut front suspension has improved damper perfor-mance and has been tuned to improve steering response and reduce understeer during high-speed cornering. The multi-link rear suspension ensures improved rear-end stabil-ity during high-speed cornering.

Improved Aerodynamics
To further enhance Mazda 3 facelift's exciting dynamic performance, the aerodynamics team focused on reducing high-speed drag and improving stability. In particular, they worked to improve underfloor aerodynamics, achieving superior aerodynamic performance (for the 5-door hatchback, Cd = 0.30). In addition to contributing to better fuel economy and improved high-speed acceleration, Mazda 3 facelift’s upgraded aerodynamics contribute to even more exceptional handling stability, with predictable straight line driving and high-speed lane changing.

Improved Quietness
Further evolving the Zoom-Zoom driving enjoyment of the Mazda 3 facelift included isolating road noise and reducing wind noise during high-speed driving. Measures taken include expanding the use of bonnet-under-side insulation to more models, revising tyres, bolstering rim rigidity, improving suspension vibration characteristics, and installing sound-absorbing material in the cabin roof of all models.

New Features for Even More Comfort and Ease-of-Use
The Mazda 3 facelift employs several new features for improved comfort and ease-of-use. An advanced keyless entry and start system is introduced (depending on market and grade). Simply carrying a card-type key allows the driver to lock and unlock the doors, the boot or rear hatch, and start and stop the engine by turning the starter knob. In addition, the advanced key's lock/unlock button and outer door handle request switch enable opening or closing all windows from outside the car. In hot sunshine the car can be ventilated, or a window left open can be closed, without having to get back into the car. The Mazda3 facelift’s integrated audio system includes a 20 GB hard disk drive with capac-ity to store up to approximately 3000 tracks recorded from CDs, as well as a CD player and AM/FM tuner (depending on market offer).

High Levels of Safety
The Mazda 3 facelift’s standard active safety package includes four-wheel disc brakes with ventilated 278 mm discs at the front and solid 265 mm discs at the rear (for the MZR 2.0-litre, 300 mm at the front and 280 mm at the rear), 4W-ABS, EBD and emergency brake assist. Dynamic stability control (DSC) is also available for stable handling. In addition, auto light and rain-sensing wiper systems help to maintain clear visibility of the road in bad weather and during night driving.

Mazda 3 facelift’s passive safety systems feature a rigid body shell that provides exceptional collision safety. For occupant protection, front dual airbags are standard, and side and curtain airbags are available as well (depending on market and grade). In addition, the shape of the tilt and telescopic steering column adjustment lever is modified, and impact-absorbing material is installed to the steering column, to help reduce the possibility of injury to the driver’s knees. A collapsible brake pedal helps reduce the risk of lower leg injury in a frontal collision, and both the front and rear seats have a seatbelt reminder to confirm whether seatbelts are buckled or not.

Mazda Press Conference At Geneva 2006

Dan Morris, Director and Senior Managing Executive Officer in charge of Marketing, Sales and Customer Service, Mazda Motor Corporation & James Muir, President and CEO of Mazda Motor Europe, opened up proceedings to its first Motor Show of 2006 at Geneva.

Both outlined new product releases, stating that Mazda will showcase its strongest ever line up at this years show.

Riding on the back of a strong financial year, Mazda forcast a 7 per cent global increase to 1.2 million units with 11 markets on track to establish all time records in fiscal year 2005, was also predicted.

Here's the opening speech in full:

Dan Morris
Good morning ladies and gentlemen, I’d like to begin by thanking you for joining James and I as we unveil some exciting new products for Mazda.

James Muir
Hello from me too. Before we pull these covers off, we would like to share a few things with you.

Dan Morris
We’re proud to present the healthiest Mazda ever. A Mazda with its strongest showroom lineup in history. A Mazda whose Zoom-Zoom brand continues to gain Momentum. A Mazda that is on its strongest financial footing ever. And a Mazda with the brightest future yet to come. And products like these you see here and those planned for the future are going to help ensure that we continue this Momentum.

Globally, Mazda is forecasting a sales increase of 7 percent to approximately 1.2 million units with 11 markets on track to establish all time records in fiscal year 2005. Our consolidated revenues are also projected to increase 7 percent to over 20 billion Euros, with full fiscal year Operating Profit expected to climb 42 percent to 828 million Euros, which will be an all time record. Now, that’s Zoom-Zoom!

James Muir
The European market continues to play a pivotal role in Mazda Motor Corporation’s global future and represents nearly a third of Mazda’s global sales and profits.

Over the past 12 months we’ve been rolling out the Mazda 5, the upgraded Mazda 6, the all-new MX-5 and more recently, the 250-plus horsepower Mazda 6 MPS model.

Our distribution network strategy sees us expanding our network of sales companies into key growth markets such as Russia and Ireland - and, as recently announced, the Czech Republic & Slovakia during 2006.

Dan Morris
Besides the exciting new cars, which we will reveal shortly, the Mazda Kabura showcased behind you is having its European debut here in Geneva.

At the Frankfurt Motor Show last fall, we presented the Mazda Sassou, a B-segment car designed by our European studio specifically for our European consumers.

At November’s Tokyo Motor Show, our Japanese design studio presented the Mazda Senku, a sportscar designed in Japan, with a rich visual expression. They could not be more different to look at, yet both are undeniably Zoom-Zoom.

Following it’s global debut at the NAIAS (National American International Auto Show) in Detroit two months ago, it’s our pleasure to show the third concept vehicle in the trilogy today. A car designed by our American design studio in Irvine, California under the leadership of Franz von Holzhausen: the Mazda Kabura.

Mazda Kabura refers to the first arrow launched into battle and is Mazda’s signal to our competitors that the battle is on for younger customers.

Stylish, insightful and spirited, this car is no mere flight of fantasy. While we are not planning on producing Mazda Kabura, there are many features that just may see their way onto our future production cars.

James Muir
But vehicles which will certainly soon be seen on European roads and in other countries worldwide, are waiting under the covers here. This range of exciting products is the backbone of Mazda sales and has spearheaded Mazda’s growth beyond our initial expectations. Mazda 3 has undergone some significant changes. Today, you will see a further enhanced, sophisticated Mazda 3 that raises the standard in this segment.

Ladies and Gentlemen, we give you the new Mazda 3 lineup.

The new Mazda 3 hatchback and sedan models reflect refined design, craftsmanship, utility and safety and even better driving performance and fuel consumption, thanks to engine and transmission upgrades.

The new Mazda 3 MPS, which will also be known as Mazdaspeed 3 and Mazdaspeed Axela in other parts of the world, is our new hot hatch with a double-dose of Zoom-Zoom; it is the ‘ultimate’ sports compact.

Hyundai-Kia Aid Landslide Victims

The Hyundai-Kia Automotive Group, Korea’s largest automobile manufacturing group, announced today that it has donated US$200,000 to support relief efforts for victims of the massive landslide that hit the Philippines on February 17, 2006.

Kia Motors Corporation and Hyundai Motor Company each donated US$100,000 to the relief effort through Her Excellency President Gloria Macapagal-Arroyo at a ceremony held on February 23 at the Office of the President of the Republic of the Philippines in Malacañang Palace.

Kia Motors Senior Executive Vice President and COO Jung-Moon Park said, “Our sincere thoughts and prayers go out to the families of the victims of this truly unfortunate disaster. We commend all the governments and volunteers from around the world that have made generous donations of resources to help with relief efforts.”

In the past, Hyundai-Kia Automotive Group has been an active participant in providing emergency assistance for disaster relief, in the form of ambulances, relief goods and other aid. The company provided support for victims of the Iran and Algeria earthquakes in 2003.

The Group donated US$534,000 to India and US$150,000 each to the authorities in Indonesia, Malaysia, Thailand, and Sri Lanka following the tsunami that hit Southeast Asia in December 2004. It also provided US$370,000 worth of free vehicle repairs and parts supply to the affected nations, while 5,000 local Hyundai-Kia Automotive Group employees and dealers joined in the relief effort.

KIA Puts Jamie's Trainee Chefs On The Road To Success

Disadvantaged youngsters anxious to carve out a career in the restaurant trade are already getting a helping hand from Jamie Oliver and his Fifteen Foundation, and now Kia Motors (UK) Ltd is helping them on the road to success too.

Kia is providing the Fifteen Foundation with its award-winning Sorento 2.5CRDi XE model and its Sedona 2.9 CRDi L that will be used during the trainee programme at the London restaurant and Jamie’s new soon-to-be-opened Fifteen restaurant in Watergate Bay, Cornwall.

The keys to the Sorento were presented by Kia Motors UK President Byung Kwang Jang to Fifteen Foundation Director Liam Black at the Westland Place restaurant along with two of the current crop of trainees, Sean Paul Kimpson and Dwayne Joseph. The Sedona is already being pressed into service as the Foundation recruits its trainees for the Watergate Bay restaurant, due to open in May.

Kia is also contributing to the next generation of Fifteen chefs with a number of experiences and opportunities during the year including running a restaurant on its London Motor Show stand in July and by hosting a VIP dinner for Kia’s football ambassadors Ji-Sung Park of Manchester United, Young-Pyo Lee of Tottenham Hotspur and Ki-Hyun Seol of Wolverhampton Wanderers before they join the Korean World Cup squad in Germany this summer.

Liam Black said: "Ever since the Fifteen Foundation was established we have worked hard to raise funds to provide youngsters who face a difficult future get the benefit of a career in catering. We have some amazing supporters but with the arrival of these two Kias we can suddenly open up an entirely new avenue of opportunity for the current trainees and hopefully the many who will follow them.

"And with Watergate Bay starting recruitment and getting very close to opening, the Sedona has proven to be invaluable. In fact I am not sure we could be operating without it! Both vehicles are going to help us train these fantastic youngsters in so many ways – about where good food comes from and what makes good suppliers and good practice. We are looking forward to working with Kia to ensure that as many young people as possible get this opportunity," he commented.

Mr Byung Kwang Jang, President of Kia Motors (UK) Limited said: "Kia is committed to the next generation both here in the UK and around the world. Education and opportunity are vital if we expect our young people to develop into the engineers, designers, leaders and of course chefs of the future – so it is our privilege to help Jamie Oliver and his Fifteen Foundation undertake such good work by putting them on the road to a bright future."

Sales Up In January At Mazda Motor Europe

Leverkusen, 14th February 2006.

Momentum continued in January at Mazda Motor Europe with sales up by 10 percent versus January 2004. Volume of 25,000* units and a projected European market share of 1.7 percent represent the best results in 15 years.

All markets contributed to these outstanding results with three markets setting all-time monthly records in January. In the UK, Mazda sold over 4,300 vehicles, increasing sales by 12 percent. This resulted in a record single month for both industry share, projected to be 2.1 percent, and for passenger car share, estimated to be 2.7 percent. Italy set a single month record for volume, at over 2,500 units, while increasing sales by 4 percent versus January 2004. Spain sold more than 1,300 vehicles last month, increasing sales by 34 percent vs. January 2005, which translates into a single month record for industry share, estimated to be 1.0 percent.

Two markets set January sales records. In Germany, Mazda sold more than 6,000 vehicles last month. This represents an increase of 24 percent year-on-year and a record January market share projected at 2.7 percent. Russia set January records for volume, at 1,600 units, and for projected market share, at 5.7 percent, while increasing sales by 60 percent year-on-year.

Austria (incl. South Eastern European countries) recorded an excellent January as well, with sales up 15 percent and a volume of 1,600 units, its best volume in 14 years. In France, Mazda sold more than 1,100 vehicles, its best volume result since 1992, while increasing sales by 6 percent versus January 2004.

Mazda’s Scandinavian organisation had another outstanding month, selling nearly 1,000 vehicles in the region in January, up 23 percent. They were lead by Denmark, which increased sales by 41 percent year-on-year with a volume of 490 vehicles and Sweden, where sales rose by 31 percent with a volume of 270 units for the month. Switzerland also had an outstanding month, with a volume of almost 680 vehicles, up 27 percent, and in Finland (incl. Baltics) sales rose by 26 percent, with a volume of 840 units.

Mazda3 was the best-selling vehicle for Mazda Motor Europe in January, with a volume of almost 7,500 units, up 12 percent versus January 2004. Mazda3 captured an estimated segment share of 2.8 percent. Mazda MX-5 sales were high as well, with a volume of close to 1,300 units, an increase of 105 percent year-on-year. Mazda MX-5 and Mazda RX-8 combined for a predicted share of the sports non-premium segment of 23 percent. Mazda5 continues to gain in popularity among European customers. Sales volume nearly doubled in January versus the previous month, with a total volume of 4,200 units and a projected segment share of 4.2 percent. The new facelifted Mazda6 was the second highest seller by volume in January, with 7,200 units finding owners.

Steve Petch Retires From Rallying

North Yorkshire businessman, Steve Petch, retired from rallying this week after a career spanning more than 20 years.

The article, written on the companies blog, talks affectionately of his achievements and his contributions to the sport at both national and local level.

Having won both BTRDA Gold Star and ANCRO National Championship titles, Steve won the BTRDA crown in 1992, driving a Ford Escort Cosworth. moving on to the National Championship, winning the Group N title before claiming the overall crown in 2000, behind the wheel of an Escort WRC.

Kia Launches Used Car Events Nationwide

Kia Motors (UK) Limited kick started its used car programme for 2006 with a target breaking event. The first ever Kia Motors used car ‘big deal weekend’ exceeded all expectations prompting planning for a further 20 events for the year.

Regional events will be coming to Kia dealerships nationwide as the scheme rolls out across the UK. Kia Motors has assessed the requirements of used car buyers in order to offer them a service tailored to their needs.

The ‘big weekend’ events allow customers to test drive cars and talk to technicians to offer no pressure expert advice on the cars they are looking to purchase allowing informed choices all round. Buyers also have access to a wider selection of used cars making sure they can get the right car for them.

Kia Motors has joined up with the Paul Evans Partnership (PEP) to support the weekend programme. The consultancy supports the dealership in the months running up to the events and during the event itself. PEP in conjunction with the dealership runs all aspects to make the weekend a huge success including marketing co-ordination, data mining and arranging customer appointments.

Alex Smith, commercial director at Kia Motors (UK) Limited said; "The ‘big weekend’ events are a great way to offer both customers and dealers that little bit extra. The dealership brings in cars from all over the UK that suit the customer’s profile giving them much more choice."

The first event was with NK Motors in Derby. NK Motors drafted in all their staff from different sites to ensure the event went without a hitch and that no customer was left without the information they needed. Kids were also fully entertained with their own kids corner. The event exceeded all targets set with the dealership setting the standards for all future events.

The used car events are the first elements of Kia’s used car offensive to be rolled out over 2006.

Google Welcomes Back BMW

As quick as Google throws out BMW, they welcome them back in.

Apparently BMW's response was as quick as one of their cars when Google banned them from their index for violating their rules. As fast as you could say 'M3', BMW soon got around to correcting the errors. The webspam team at Google have now submitted the site for re-inclusion and all should be well.

God only knows why their agency would want to use unethical techniques to promote a brand as powerful as BMW. I mean they are the 5th biggest brand in Europe anyway. I imagine heads have already rolled over this.

But a word of warning from Google engineer, Matt Cutts: "Google will be expanding its efforts on webspam in non-English languages this year. Just as a reminder, Google’s quality guidelines have been available for several years in many languages."

You have been warned!

Google Throws Out BMW

In an effort to rid itself of spam, Google took the necessary steps of removing the car giants German website from its index.

Matt Cutts, an engineer with Google, told his faithful flock of webmasters, that Google promised to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language.

As Matt pointed out: "I have no patience for keyword-stuffed doorway pages that do JavaScript redirects, no matter what the language. Pages like this add very little value to the user."

Matt, who also goes by the alias of Inigo, said his webspam team removed the site as it clearly violated the webmaster quality guidelines of Google and warned others: “Don’t deceive your users or present different content to search engines than you display to users.” In order for the site to return to its index, Google require an inclusion request once the violation has been removed.

Just before Matt signed off for the evening he also revealed that a European car maker had already been banned for using hidden text on its site, had rectified the problem and was all set for reinclusion.

Now all we need to find out is which agency BMW used for the up-keep of their site. I wonder if they knew anything about it and take action as this is not exactly the kind of publicity they need.

And of course if nobody holds their hands up, then I'm sure BMW 'have vays off making them torque.'

Limited Edition RX8 Evove To Storm UK Showrooms

Mazda will launch its first limited edition RX8 Coupe called the Evolve to the UK dealer network around mid February.

The name Evolve has been used by Mazda before when they developed the first initial RX8 concept coupe in 2002. Full story

Kia To Introduce Three New Models At Geneva

Kia Motors Corporation will reveal three exciting new vehicles when the 76th Salon de l´Automobiles, one of Europe´s most prestigious motor shows, opens at the end of this month in Geneva, Switzerland.

All-new Kia Carnival

Making its world debut at Geneva, the all-new Kia Carnival MPV (short body), will go on sale this summer. The Carnival (´Sedona´ in some markets) has been redesigned from the ground up and will be available with powered twin sliding rear doors and a powered tailgate.

Taller, wider but shorter than the previous model, the new short-wheelbase version of the all-new Carnival - which was introduced in North America and the general markets last year in long-wheelbase form - has been created especially with European consumers in mind. It will bring cus-tomers new benefits in the key areas of cabin space, seating comfort, interior build quality, accommo-dation versatility and overall packaging, so important to MPV buyers. Seven individual seats are mounted in a 2+3+2 layout and all five middle and back row seats can be individually moved, re-clined, folded or removed.

With a thoroughly modern appearance outside and inside the vehicle, improved performance and en-hanced fuel economy are assured with a choice of two new 185 ps gasoline and diesel engines. To make city driving even easier, Kia´s unique new variable rack stroke (VRS) steering system further reduces the turning radius.

Exciting New Concept

An all-new concept car, based on a five-door C-segment hatchback design, will make its world pre-miere on press day at the show.

Upgraded 2006 Kia Sorento

Kia has given its popular 4x4 Sorento SUV a healthy power boost for both the diesel and gasoline engines, plus the addition of several significant comfort, quality and safety features and a refreshed appearance.

In Europe, the 2006 Sorento offers consumers a choice of two high-power engines -- a 170 ps diesel with 21% more power and an advanced variable geometry turbocharger or a new, fuel-efficient 3.3-litre V6 gasoline unit that punches out more than 235 ps.

Inside, the centre stack and centre floor console are revised with a neater layout and higher quality materials. In the rear, legroom is increased by reshaping the backs of the front seats, and the rear seats are now more easily adjustable.

The bold exterior has always given the Sorento a formidable on-road presence and for 2006, Kia´s creative team has given the SUV a more contemporary image that is both elegant and confident. One of Kia´s biggest success stories, the Sorento was one of Kia´s best sellers globally with nearly 144,000 units sold in 2005.

Full details of all three models will be available at the Kia press conference for the 76th Salon de l´Automobiles on February 28 in Hall 5 at 12.30 hrs (local time).

Kia And Muller Make It Three Out Of Three On Ice

Kia Press Release

Yvan Muller and the Kia Rio snapped up sufficient points in the final competitive round of the Andros Trophy in the French Alps to make it three out of three championship wins in successive years.

The domination of France’s pre-eminent motorsport championship by Muller and the Rio was complete – despite Muller carrying more weight-penalty ballast as the twice-previous championship winner – and Muller comprehensively saw off last minute challenges from former F1 Grand Prix World Champion Alain Prost in a Toyota, Jean-Phillipe Dayraut in a BMW and Franck Lagorce in a Fiat.

The Kia team wrapped up the title with a tactical performance in Super-Besse, high in the Alps, recording solid placings in both races that were sufficient to secure enough points for Muller to win his tenth ice racing title.

The yet-again champion said: "It was the hardest ice racing season in my career, and surely the most beautiful victory, even if I had to play a game I’m not used to.

"During the last three seasons, the team proved we could beat everybody, dominating in 2004 and 2005, or playing tactics and nerve breaking games this season, added Muller.

"In racing we are used to hearing about ‘fastest times’ but this year, even with 490 kilos of ballast we had our ‘fastest’ time," commented Paul Bourion, Kmotorsport team principal.

"We did three seasons with the Kia Rio and we won three championships, thanks to Yvan, this year and in 2005 we also won the constructor’s championship. And we are very proud of that record," he added.

Muller and the Kmotorsport team now go to Paris and the Stade de France for the final event of the season – a non-championship round on a specially created ice-track at the country’s national stadium on 18 March.