Mazda Alive At Frankfurt Show
Sassou is joined by the exciting Mazda MX-Crossport concept, which is making its European motor show premiere. Also on stage is the new facelift versionof the Mazda 2 and two all-new vehicles on the eve of European launch – the third-generation Mazda MX-5 roadster and the high-performance flagship of the Mazda 6 line up, Mazda 6 MPS, as well as the recently launched Mazda 6 upgrade and Mazda 5 Compact-Multi Activity Vehicle.
Mazda Sassou – Mazda Alive Conceived and designed at Mazda’s European R & D centre in Oberursel, near Frankfurt, Mazda Sassou is a lightweight, three-door hatchback that provides young, first-time buyers with a vehicle that makes urban driving fun, highly practical and economical.
The exterior design evolves Zoom-Zoom design language to communicate the dynamic potential Mazda design is known for, and mixes this with lightness and surprising hidden features never seen on a Mazda concept before.
The Mazda Sassou design concept is based in part on the “Shoji” principle. Shoji screens are thin Japanese doors that partially hide what is behind them. Opening them for the first time can reveal something surprising, which is also true of a first encounter with Mazda Sassou.
For instance, an ingenious use of translucent plastic hides the front and rear lamps, which only become visible once the car is unlocked, with light pulsing around the exterior light graphics in a way that makes the car seem to come alive.
The Shoji principle is carried over into Mazda Sassou’s interior, an experience that begins when opening the door. The concept’s interior systems are conceived to be used with a universal serial bus (USB) stick key that functions in place of a traditional key and includes a remote central locking function.
Using this as an interface, the driver can operate all the important functions through a screen in the centre stack. When a function is selected, light circuits illuminate a path to the selected feature, enhancing the Mazda Alive aspect of the concept even further.
The USB stick key also provides new levels of convenience, as it can be downloaded at home with music and favourite hot spots, which can then be uploaded onto the car’s hard disc drive and navigation system. Mazda Sassou also has advanced comfort and room for either three or four occupants. It employs a rear seat morphing system that uses compressed air for seating one passenger in the middle of the back seat area, or two passengers.
Mazda MX-Crossport – Advanced Frontier Design Frankfurt also sees the European premiere of the Mazda MX-Crossport, an exciting crossover concept that combines sports car styling motifs from the Mazda RX-8 with the more practical packaging of a Sport-Utility Vehicle (SUV) – taking Zoom-Zoom to an “advanced frontier” where Mazda Motor Corporation has never before ventured.Mazda MX-Crossport has a low roofline compared to traditional small SUV-type vehicles and has an aggressive off-road look. Its sporty lower grille opening and powerful front bumper are similar to that of the Mazda RX-8 and achieve a unique balance between the evolutionary nature of the concept and Mazda’s recent sports car tradition.
The interior is surprisingly roomy with a “floating” seat construction, with each seat mounted to a “monorail” system in the floor, which allows slide adjustment fore and aft. Mazda MX Crossport also features an advanced information and entertainment system, including a separate screen for the front passenger that shows four different views of the driving experience using five cameras.
































