As well as announcing it’s new 2010 pricing structure Kia also launched two special edition models based on the Ceed 5door and sporty 3dr Pro Ceed hatch.
The new Ceed Strike 5dr will be available in three colours including a unique Byte Blue metallic paintwork.
Based around the entry level Ceed 1 with a 1.4 petrol engine, the Strike Limited Editions will include additonal equipment such as 16inch ‘Dark’ grey alloy wheels as well as Bluetooth and iPod connectivity. Other key features include remote central locking, body coloured door handles and air conditioning. Prices start at £10,995 OTR.
The Pro Ceed Strike will feature the same equipment as the 5dr hatch but with the addition of a rear boot spoiler. Available in unique Byte Blue metallic, Infra Red and Arctic white the Pro Ceed Strike will set a new entry price point for the Ceed range at £10,695 OTR.
With the VAT rising back to 17.5%, car manufacturers are desperately trying to keep the cost of vehicles down. To ensure they remain competitive Kia have set the Ceed Strike’s price point by fixing the dealer margin, and like all its special editions, will not be supported by additional bonuses. As much as its network of dealers would like to make money, a lot are in favour of this strategy as it prevents desperate discounting which ultimately hurts the resale value. Not that Kia need any help shifting metal right now.
As they always say in motoring circles ‘today’s discount is tomorrows depreciation’.
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