Ceed Gets Driver Power

You know times have changed when so called 'lesser brands' like Skoda and Kia beat more established and posher marques from VW and Mercedes-Benz for driverbility.

Of course we all know the Skoda is really a Volkswagen but the Kia Ceed story is one deserving of merit.

In the latest AutoExpress Driver Power survey the Ceed came 6th overall and number one in the C-Segment class beating the VW Golf which came in at a lowly 22nd.

The Driver Power survey measures the views of over 21,400 new car drivers across the UK. The cars they drive are scrutinised and scored on their performance in a number of key areas, including practicality, build quality, reliability, and running costs.

The Kia dealer network was also under scrutiny and, amongst others, was measured on helpfulness and attitude, standard of workmanship and value for money.

In these hard economic times drivers are looking at alternative vehicles which give more value for money and the likes of VW can't rest on their laurels and assume brand snobbery will win the day. The bottom line is the Kia Ceed has a dynamic design, high build quality and frugal engines, all backed by a seven-year 100,000 mile warranty and all for much less wonger.