Just like we predicted back in Decemember when Hyundai launched its all new Hyundai i20 in the UK, the Korean car giant has seen car sales grow a massive 33% in January where other manufacturers have been falling by the wayside.
The key to its success lies in its value for money image. Consumers these days are doing far more research seeking out products that offer real value in terms of quality and price.
Coupled with a slurry of new eco-friendly products like the i10 and i20, consumers are simply flocking to showrooms for a closer look where they’ve discovered Hyundai is no longer the poor mans alternative to Ford but a huge global brand with European designed cars, industry leading warranties and prices and specification that put the likes of Ford and Vauxhall to shame.
The Korean company registered 1,885 cars in Britain last month, a 5.66 percent increase over 2008’s figures. The increase wasn’t bulked out by massive ‘fire sale’ cut-price deals to big fleet buyers either, as 1,352 of those cars total went to private customers. This represents a 33.7 percent rise in sales to this sector compared to 2008 and gave Hyundai a 2.5 percent share of the retail market.
Managing Director of Hyundai UK, Tony Whitehorn said: “They are reading press reports and comparing specification, prices and warranties before making a commitment. Hyundai is coming out on top and it means we are attracting customers who have never considered the brand before. They really like what they find and it’s translating into genuine sales.”
Unlike Ford and Vauxhall, Hyundai did not increase its prices in January either, making the company’s products look even more competitive.
Hyundai are set to launch a second wave of eco-friendly models later in the year. The i30 Blue, which uses an advanced technology called ISG (Idle Stop & Go) which turns the engine off when the vehicle is stationary, makes it’s debut alongside the all new three-door Hyundai i20 and a concept SUV codenamed HED-6.