Kia Ceed Increases Kia Sales In UK

What a turnaround from the difficult start of the year when Kia's all new Ceed hatchback didn't have the impact on sales in the way the Korean car maker would have liked.

But that's all changed with Kia achieving a 1.7% retail share in July, up 60% vs 2006. The big difference has been the Kia Ceed momentum which continues to grow, achieving over 3% retail segment share for the second consecutive month.

So it would appear the three day test drives, special editions and a realignment of Ceed prices have finally filtered their way into the consumer ethos, slowly breaking down resistance to the brand and to what is without doubt a really good motor car. Not to mention the 'diesel for the price of petrol' campaign and a plethora of motoring awards picked up along the way.

And it's not going to stop there, as September see's the launch of the new Kia Ceed SW (short for station wagon) and eventually a sporty 3-door version known as the Kia Pro Ceed. We may even see a cabriolet version later in the year if Kia's new designer Peter Schreyer has anything to do with it.

From 13th August Kia will again be on TV, with the Ceed ‘Quality Commitment’ (oh well) advertisement that increased awareness and knowledge of the Ceed and the 7 year warranty. The campaign will continue until 16th September and will be supported by national press communications, focussing on the Ceed ‘diesel for petrol offer’.