After one rather weird and annoying TV ad, Kia are still determined to flaunt themselves on TV and ram the message home that the Korean giant means business.
As for that annoying TV ad, thank god we didn’t get a sequel!
Instead, Kia went for a more subtle approach featuring a couple who meet for the first time and after a quick wizz around the block in a Kia Ceed, the guy turns to the lady and proposes marriage, children, a house, a dog and a lifetime of happiness. Naturally she says yes and so the story ends.
The notion being that everybody makes a commitment. The guy commits to buying a Kia for the first time, Kia commit themselves to a 7 year warranty, a first in Europe and the UK, and…you get the general idea. Lets hope the car and the marriage doesn’t break down before 7 years. I digress
This latest TV deal only involves 1 years commitment where Kia Sponsors Channel Five and popular US crime shows including CSI series, CSI: Miami, CSI: NY, Law and Order, The Shield, NCIS and Criminal Minds.
Creating only 55 seconds of brand exposure within an hour of programming, Kia clearly feel this is money well spent. Idents will start with the Ceed and the Sportage, followed by the remainder of the range at a later date.
The programme starts tonight with CSI at 9pm.
I just thought that NCIS is a copy cat of CSI.–`
i always watch the tv program Criminal Minds it is quite interesting’`’
i think NCIS is much better than CSI because they solve much harder cases.~~`