Following a slow start to sales of Kia’s all new Cee’d Hatchback and pressure from dealers, Kia recently announced a limited edition Ceed SR, with a price point of £10,495 (£500 less than the 1.4S).
Since then sales have started to show signs of recovery and to keep the momentum going, Kia announced a realignment of it’s Diesel prices.
Following the success of the diesel for petrol pricing offer on Kia Rio and Sportage at the beginning of the year, and recognising the strength of their Cee’d diesel derivatives, Kia announced that from May 16th to June 30th 2007, all Cee’d S, GS and LS diesel derivatives will be available at the same price as the equivalent petrol derivatives. This offer excludes SR limited editions.
To help push along existing stocks of the 1.4 & 1.6 S model, which took a dip when the SR came along, Kia will also be offering dealers incentives to quickly sell these from stock, so expect some big discounting on those models.
Kia’s new Zilina plant is now producing high volumes of Cee’d every day and next year it is planned to increase output further. So it’s obvious Kia need to accelerate their sales performance to ensure the Kia Ceed becomes a major player in the C segment, and prepare for further sales growth in 2008.