Tom Garner's Auto Community

Friday, January 20, 2006

Hyundai UK Release New Amica Information

So one can assume the embargo is lifted as Hyundai dealers in the UK were given the low down on the all new Amica.

Due for launch on the 1st March, Hyundai hope the Amica (picture not UK spec) will attract the older generation as opposed to the young car buyers eager to snap up today's value-for-money supermini's.

The Amica/Atoz was last seen in UK showrooms in 2002 when it was eventually replaced by the more modern looking Getz. Now Hyundai are hoping that previous fans and owners of the car will buy into this revamped version until an all new model comes out in 2007.

With its high driving position, the Hyundai Amica was always popular with the more mature driver as it was easy to get in and out of. It also offered high levels of specification and was always a reliable car with little or few faults. At that time the car came with a 3 year warranty, but Hyundai have moved on since then and an industry leading 5 yr warranty package should go some way to making the Amica an attractive proposition to buyers.

The price will be pitched at £5995 for the 1.1 GSi 5dr and will go head to head with the likes of the Chevrolet Matiz, Suzuki Alto and Vauxhall Agila. There will also be a top of the range 1.1 CDX manual and also an automatic version at £6495 & £7345 respectively.

7 colours will be available in 3 solid, 3 metallic and 1 mica paint finishes. These are Ebony Black, Daffodil Yellow and Chilli Red solid, Bright Silver, Aqua Tint and Thunder Grey metallic and Electric Blue mica.

Specific Targets
  • Mature Market
  • Current owners of Amica / Atoz looking to trade in a 3-5 year old model
  • Owners of Getz looking for a smaller even more economical car
  • Owners of competitor Mini (e.g. Chevrolet Matiz, Suzuki Alto, Vauxhall Agila) / Supermini cars looking for a product that will met their needs better
  • Motability Customers

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home