Kia Introduce 'Afrobilly' To Family
You've already met Patrick, Daryll, Susan, Debbie, Gina and Siobhan - not to mention Guiseppe and his dog Massimo. Now there's a new member of the family...Afrobilly.
The Hillbilly with an Afro haircut is the star of Kia's latest advertisement for the new Rio on TV screens from January 2006.
The cartoon family, created by Pete Fowler, is a radical departure from normal car advertising. Kia puts its cars into different situations using animated characters to tell the story. The cars challenge you to take another look and to realise that value for money does not mean compromise.
Pete Fowler, who has worked on numerous commercial and advertising projects such as Levi's, Nintendo and Selfridges, said he has had great fun developing the Kia family.
"They are just characters that come to me and it's great to see how they develop on screen and with the different advertisements. I'm looking forward to Afrobilly coming on the scene.
"He has been on the substitute bench for a while and what is interesting about his appearance is that we will be using 'stop motion' for the first time rather than cartoons.
"This is the method where you use physical models - usually in plasticine - and film them frame-by-frame making the tiniest adjustments to give them movements.
"In the case of Afrobilly he has a metal skeleton with a silicon body. It's the first time i've worked with stop motion since playing about with it as a student and i have to say the results are fantastic."
The 30-second commercial, made by Passion Pictures, was three months in the making, said director Mike Mort. He added, "The star of the show - the Rio - had to be computer generated and placed into the stop motion model enviroment."
Mike has a long background working with stop motion and has worked on many television commercials and BBC programmes. "It's an interesting medium, very painstaking - but fun" added Mike.
Afrobilly and the other Kia characters will be on your screens from January.
The Hillbilly with an Afro haircut is the star of Kia's latest advertisement for the new Rio on TV screens from January 2006.The cartoon family, created by Pete Fowler, is a radical departure from normal car advertising. Kia puts its cars into different situations using animated characters to tell the story. The cars challenge you to take another look and to realise that value for money does not mean compromise.
Pete Fowler, who has worked on numerous commercial and advertising projects such as Levi's, Nintendo and Selfridges, said he has had great fun developing the Kia family.
"They are just characters that come to me and it's great to see how they develop on screen and with the different advertisements. I'm looking forward to Afrobilly coming on the scene."He has been on the substitute bench for a while and what is interesting about his appearance is that we will be using 'stop motion' for the first time rather than cartoons.
"This is the method where you use physical models - usually in plasticine - and film them frame-by-frame making the tiniest adjustments to give them movements.
"In the case of Afrobilly he has a metal skeleton with a silicon body. It's the first time i've worked with stop motion since playing about with it as a student and i have to say the results are fantastic."
The 30-second commercial, made by Passion Pictures, was three months in the making, said director Mike Mort. He added, "The star of the show - the Rio - had to be computer generated and placed into the stop motion model enviroment."Mike has a long background working with stop motion and has worked on many television commercials and BBC programmes. "It's an interesting medium, very painstaking - but fun" added Mike.
Afrobilly and the other Kia characters will be on your screens from January.
2 Comments:
Kia should make more of these characters. I've seen the commercials but this is the first time somebody has actually named them.
With animation becoming more and more into advertising, Kia might just do a lot better by making more of the individuals within this family.
By Anonymous, at 12/28/2005 08:16:00 PM
I think they try to but there's only so much TV airtime.
I understand they have these characters spread around the dealerships to push home the message.
By Tomauto, at 12/28/2005 09:14:00 PM
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