Pea Car Press Release
October 21st
Source Birdseye
Our friends at Birdseye kindly sent us a few interesting facts about the Pea Car which stars in their latest TV Ad.
Did you know that the cars headlights are from a VW Beetle and the indicators from a Lancia? And that the lovely Green paint that adorns its lovely little round body is actually Pantone 369 c and that it can actually go 50mph (sounds about right on today’s roads), I’m not fooling around here this is gospel.
Seriously though its awfully nice of Birdseye to take the time to send us this information and the car is a little cutie that much is true.
So here’s the full list of facts about the little Pea Car that makes us all smile 
Pea Car: The Facts
- Pea Car took 6 weeks to build
- Pea Car was the brainchild of Matt Waller and Dave Monk, a creative team at advertising agency BBH
- The Pea Car concept was then brought to life by the brand team of Muriel MacCallum and Sofia Costa at Birds Eye
- Pea Car weights about 750kg
- Pea Car has no gears
- Pea Car was based on the chassis of an off-road go-kart that was heavily modified for the purposes of the advert
- The head-lamps came from a VW Beetle
- The wing-mirrors came from a specialist shop
- The indicators came from a Lancia
- All the rest is bespoke
- The green of pea car is pantone ref: 369c
- The maximum speed of Pea Car is approximately 50 mph
- Pea Car is not legal to drive on the roads – all roads used on the shoot were closed off to other traffic (damn!)
- A stunt driver was used to drive Pea Car
- Pea Car had no working doors so the driver has to be secured into the car
- Pea Car had 12 panels that were specifically built to come off, including doors and the boot. All the hub-caps could come off, the sun roof and rear bumper as well as the wing mirror and the exhaust
- Pea Car is now held at Unilever Icecream and Frozen Foods in Walton on Thames
Oh and the song that accompanies the advert is called Bappadiddle and is an original soundtrack written exclusively for the ad by BBH the agency for Birdseye.