Following communication with its dealers, Kia UK have decided to provide dealer websites to its 150 strong dealer network through the course of Quarter 4 with the aim of having the websites up and running by the end of December.
In a letter provided to its dealer network Kia UK’s General Marketing Manager Lawrence Hamilton said: “Given the importance of presenting a unified face to customers, and the fact that we know that 90% of our customers do their research on the internet before visiting the network, we can not afford to carry on as we are. Therefore, all dealers will be receiving a Kia Dealer Website, free of charge.”
Kia UK had previously asked the network to stump up £1000 each towards the cost of the new websites but recieved little or no response at all.
However there will be a price to pay in the long run as Kia will charge a monthly maintainence fee of £30 per month, per dealer to cover the cost of updates, improvements and amendments to the dealer sites across the network.