In a recent document from Hyundai to its dealer network outlining the new enhancements for the facelift Hyundai Getz, it was mentioned that a new Hyundai Amica will be coming to the market next year. This has also been reported by channel 4 with recent spy shots and bearing a canny resemblance to the Kia Picanto.
Makes sense as they already have the Kia Picanto platform already in place, so it won’t take a great amount of effort to role it out.
The entry price point for the new Getz has now been set at £7495 for the 1.1 GSi and so they will need a cheaper product to compete in the sub super-mini market against the likes of the Fiat Panda.
Hyundai have been heavily discounting the run-out model of the Getz at £5995 to keep it in line with stiff competition but would need to charge a premium for the facelift model if they are to sustain profits and continue their ambitions to become one of the top 5 car makers. A smaller model in the line up will enable them to do this charging around the £5495-£5995 mark.
Hyundai tried to enter this market with the Amica and then the ATOZ (A-To-Z) but never quite pulled it off due to the typical Korean styling. Now with the R&D centre in Europe pushing out nice looking cars with high quality and specification, this should be a lot easier second time around.