Peugeot 1007 returns online
A recent story I came across in a magazine about the new Peugeot 1007's UK launch caught my attention. Not because its a new car, I mean new car launches seem an everyday occurance these days, but in the way it was to be launched.
The story talks about how Colin Bernard, the new media manager at Peugeot, has been challenged with the task of launching the 1007 (pronounced one thousand and seven as to not upset James Bond), as part of a £2 million advertising campaign across TV, web and mobiles. Part of that budget is going on a dedicated microsite which Peugeot hope to attract a retail audience that "dont spend hours traipsing around showrooms or researching their next car."
What I find astonishing and highly amusing is that why Peugeot should think that launching a microsite for a car is a challenge is beyond me. Unless the board of executives at Peugeot have been living on Mars for the last 10 years, don't they realise that this the norm these days? In the minds of these people, the internet must still be for geeks. Don't they realise that the internet is where a lot of people go to anyway before making a trip to the showroom. Informed choices have always been the way customers buy cars, whether it be from a newspaper, TV or radio.
Why does the motor industry always seem slow to catch up with new media, and when they do, its as if they have set the standard. Microsites or mini-sites have been around for a lot of years now and should not be hailed as something new, just the norm.
Now if Peugeot really want to set a challenge to their new media mogul, then I suggest they work out a way to get this all this information off the site and on to hand held devices and mobiles.
And if Peugeot are reading this, welcome to our world!
The story talks about how Colin Bernard, the new media manager at Peugeot, has been challenged with the task of launching the 1007 (pronounced one thousand and seven as to not upset James Bond), as part of a £2 million advertising campaign across TV, web and mobiles. Part of that budget is going on a dedicated microsite which Peugeot hope to attract a retail audience that "dont spend hours traipsing around showrooms or researching their next car."
What I find astonishing and highly amusing is that why Peugeot should think that launching a microsite for a car is a challenge is beyond me. Unless the board of executives at Peugeot have been living on Mars for the last 10 years, don't they realise that this the norm these days? In the minds of these people, the internet must still be for geeks. Don't they realise that the internet is where a lot of people go to anyway before making a trip to the showroom. Informed choices have always been the way customers buy cars, whether it be from a newspaper, TV or radio.
Why does the motor industry always seem slow to catch up with new media, and when they do, its as if they have set the standard. Microsites or mini-sites have been around for a lot of years now and should not be hailed as something new, just the norm.
Now if Peugeot really want to set a challenge to their new media mogul, then I suggest they work out a way to get this all this information off the site and on to hand held devices and mobiles.
And if Peugeot are reading this, welcome to our world!
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