Car dealership turns movie maker in major campaign

Humorous situations involving an unlucky car salesman will feature as part of a car retailer’s major new video campaign.

Unlucky-Galore-PressSG Petch, which has showrooms across the North East and Yorkshire, has created and commissioned the production of a series of fun films based around a haplessly unlucky salesman constantly trying to make a sale.

The first episode, Unlucky Galore, promises a James Bond theme, with later films introducing love, heartbreak, intrigue and jealousy as the series continues.

All six films have been produced by Newton Aycliffe-based Anson Corporate Media and will be distributed throughout the media as well as being uploaded online, with plans already underway to launch a second series of videos in the near future.

Jon Wright, internet marketing manager at SG Petch, said: “The theme running through all the videos is the poor old unlucky salesman. What does every car salesman want to do? Sell cars. Wouldn’t it be frustrating if every time, just when you think you’ve got a sale in the bag, something or someone gets in the way?”

Lawrence Conyers, owner of Anson Corporate Media, added: “It’s been huge fun to produce and a pleasure working with SG Petch who have embraced the concept and that means we can make it work. It’s also allowed me to give quite a bit more creative freedom to the writer-director element of what I do.”

Among the actors involved in the project are Louis Roberts, who plays the salesman, Sam Owers, the no-nonsense receptionist as well as Robin Ellwood, Chase Black and Stewart Hanrahan who play various characters.

For more information on SG Petch and its TV channel visit: www.sgpetch.co.uk/tv

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Fiat’s TwinAir is engine of the year

As much as i like big engined cars, the one good thing to come out of the EU’s new emission standards is the advancement in engine technology.

Take Fiats new TwinAir engine that has just been added to the 500 range. Now i’m not the greatest fan of Fiat cars but if this new engine doesn’t win prizes for engine of the year then something’s wrong.

Without going all technical, they’ve removed two cylinders from their traditional 4 cylinder inline unit trimming 367 cc off the engine capacity. Thrown a turbo charger in for good measure which has increased the power output from 69 to 85 bhp and improved torque by 43 Nm’s and its all available at lower revs where it matter most.

But that’s not all. Fuel economy has increased from 65.7 mpg (extra urban cycle) to 76.3 mpg whilst all the time increasing in the vehicles kerb weight.

That’s impressive by any standards. Of course the upshot is the 500 TwinAir range drops below that crucial 100 g/km CO2 threshold (95 g/km), making it exempt from road tax, and probably congestion charges in 2011.

And all this without fiddling with the tyres and throwing a rear seat out of the window. Well done Fiat!

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More pictures of ix20 emerge

At a private press meeting fleet buyers got a closer look at the new Hyundai ix20 in all its glory.

ix20 with panoramic roofThe images reveal a Panoramic sunroof as well as a diesel version sporting the Blue Drive technology badging.

In less than a  week Hyundai will take the wrappers off its new b-segment people carrier at the Paris motor show, although its hardly been a secret has it?

A quick glance at the ix20 shows a lot of the design queues have been taken from the ix35 crossover, as well as baring a striking resemblance to the Kia Venga. Given both companies are partners this is understandable.

The ix20 replaces the outgoing and aging Matrix and as you’d expect, offers more in terms of arm and leg room, power, performance and economy without increasing its carbon footprint.

However, it’s in the value stakes where the ix20 will be tested the most. Sales of the Venga have been slow to date given the £12,000 price tag and the well established Ceed range cannibalising sales with better value for money offerings.

With the i30 now one of it’s best selling models, Hyundai could find themselves in a similar situation unless they get the ix20 pricing right from the off. If they get that wrong then i can’t see Hyundai having the same supply issues with the ix20 as they are with the ix35.

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